What a Marketing Manager or a Fractional CMO Actually Costs
Real numbers for both hiring paths — and where a combined $2,000/month retainer lands relative to each.
Read the breakdown →
● Resources
Local marketing, explained plainly.
No-fluff guides on the things that actually move the needle for a Northeast Florida trade or small business — written the way we'd explain it on the phone.
Website Platform vs. Owned Site vs. Agency: A Checklist
A plain-English checklist for choosing between a subscription platform like UENI or IONOS, a one-time site build, and a full-service retainer.
Read the checklist →The Local SEO Checklist for Jacksonville Small Businesses
Fourteen concrete steps to show up when someone searches "near me" — Google Business Profile, on-page basics, citations, and reviews.
Read the checklist →Google Business Profile: The Complete Setup & Optimization Guide
Why your GBP listing is the single highest-leverage thing you can fix this month, and exactly how to do it right.
Read the guide →How Much Should a Small Business Actually Spend on Marketing?
A realistic, no-nonsense breakdown of marketing budgets for owner-operated businesses — and where AI changes the math.
Read the breakdown →Should Your Marketing Agency Tell You It Uses AI?
The honest case for AI-transparent marketing — what it changes, what it doesn't, and why the disclosure should matter to you.
Read the case →HVAC Marketing in Jacksonville
Why Google Business Profile, reviews, and season-timed content matter more than ad spend for AC and heating companies.
Read the guide →Plumber Marketing in Jacksonville
Winning the "emergency plumber near me" search — and the planned-work searches that come before the emergency.
Read the guide →Roofing Marketing in Jacksonville
Showing up after a storm, proving you're local and licensed, and staying visible between storm seasons.
Read the guide →Landscaping Marketing in Jacksonville
Turning Northeast Florida's near-year-round growing season into steady, recurring lawn care and landscaping calls.
Read the guide →Pest Control Marketing in Jacksonville
Winning recurring customers from local search — a different playbook than one-time emergency trades.
Read the guide →Electrician Marketing in Jacksonville
Emergency panel searches, older-home upgrade demand, and hurricane-season generator spikes.
Read the guide →